Opening any new business is a very daunting process and creating a new shop within the fashion boutique industry is no exception to this. If you want to be successful as a shop owner then it is important that you take all of the necessary steps to create a solid foundation that your business can grow upon. You shouldn’t rush into things and every little detail should be thought about before you even consider opening your store to customers.
Sourcing Stock and Premises
The first thing to do when it comes to opening a new boutique would be to find the perfect location for you and your company, the location of a shop is often overlooked and many new owners admit to going for their premises-based on price and not location. Of course, you should be looking for a good deal but when you are reliant on passing trade you should consider which location is going to get you the most customers. Many businesses fail due to the simple fact that they are positioned too far away from the main shopping area and a business like a boutique that is heavily reliant on its in-store sales means that location is vital to your business’s success.
Once you have finalized your boutique’s premises it is time to start looking at where you are going to purchase your stock, depending on your company you may already have contacts in the design industry and it would be a good idea to use these if you have them available. Sourcing stock is a very intricate process as you must make sure the clothes you are selling match up to the style of shop and business that you wish to open. There are many retailers out there who will offer a better price for a stock that is bought in large amounts so you should shop around for the best deal where possible. You can find many bulk clothing retailers such as toplineclotheslines, so you should look online for a retailer with a style that you like.
Your shop will require extra staff to help carry out the running and maintaining of your new boutique, it is important that you interview potential new recruits before you take them on as you will require staff that provides the right image for your store. Finding potential candidates should be easy as you can advertise online that you are looking for people to hire. I would argue that younger recruits are favorable as they will be able to help your customers with finding the right clothes, however, age shouldn’t be a determining factor and as long as your staff is presentable and efficient with working around the shop then you should be able to put together a high-quality team.
Once you have put everything in place in the set up of your new shop and you are ready for the opening day you should be thinking about the way in which you are going to introduce your new store to the public. With proper advertising and organization, you could set up an opening day event to encourage more customers to come into your store and spend their money. An event like this is a great idea as it also spreads the word about the existence of your boutique and encourages a lot of customers to come in and see what you are offering.
Creating a good Aesthetic
With smaller boutique businesses there are already a lot of competing establishments in existence, with this in mind it is vital that your shop has a unique and intriguing design quality to encourage customers to choose your store over another clothing retailer. One of the main aspects that sets boutique retailers apart from the mainstream high street stores is the unique pieces that can be found, you should try and source clothing stock that is a bit different to make your store more enticing. If you are able to create a unique aesthetic in both the stock you sell and the design of your shop then you should see pretty good results in terms of sales and the number of customers who visit.