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How Fashion And Video Games Have Become Entwined

How Fashion And Video Games Have Become Entwined

In the past few years, the fashion industry has been growing in terms of trade, innovation and creative designs. Similarly, the video games industry has had a good time in the entertainment industry. Due to the popularity of the two sectors, they have found themselves to be mutually beneficial.

In the past, fashion and video games have been seen to tread on different paths, with fashion focusing on clothing and style while video games concentrate on entertainment within the imaginary worlds.

However, as we speak, there is a direct relationship between fashion and gaming in that both have individuals (virtual and human) who catch the eyes of the audience. When a character becomes famous in gaming, people tend to love their ways of life, including their way of dressing.

That admiration of video game characters is what inspires fashion designers to create something similar to what the characters wear. Hence, game players are able to express their love for gaming through game fashion-inspired brands.

As technology improves, the creativity of players becomes better in the way they style the characters. What is expected is for the fashion industry to follow how the new characters trend and steal an idea or two.

What Brings Fashion With Video Games Together?

Influence of Video Game Characters

The game characters are the most influential factor that brings gaming closer to fashion. These virtual heroes have a way of impacting fashion trends. One of the ways they influence fashion is their unique wardrobe. The way they are dressed using technology and loved by fans inspires the designers in the fashion industry to create something similar for gaming lovers and other fashion enthusiasts.

For example, when you explore some of the best Minecraft survival servers and pick a game, you will notice how trendy the characters are dressed. By adding some features to their fashion styles, players are able to make their characters stand out. The virtual designs are used in the real-life fashion industry to actualise the character’s dressing style in real life.

A good character to use as an example is Lara Croft from Tomb Raider. Lara was animated and dressed in cargo pants, tank tops, and boots. A lot of fans admired how she maneuvered the tough terrain in that attire, and her popularity caught the eyes of people in the fashion industry. What came next to the stalls was an adventurous but practical outfit.

Cosplay is another way video game players influence fashion, recreating the outfits of their liked game characters. During events and conventions, they showcase their imagination and skill by bringing virtual designs they see in games to reality. From these celebrations, stylists in the fashion world pick and blend a few ideas into their designs.

In-game Styling and Customisation

Players during video gaming have the opportunity to style and dress their characters in their own way to impress other players. They can choose to fit them with different clothes, shoes and other accessories every time before the game begins. In so doing, players virtually showcase their creativity by constantly changing the looks of players.

Hence, In-game fashion has provided players with a way to show off who they are and how creative they can be. It’s also a chance to compete against others and to stand out as the best in the gaming community. The best virtual designer trends all over the gaming world, and everyone can see their unique dressing.

Consequently, this trend has led to fashion designers wanting to partner with game developers so that they can bring their real-world clothing and accessories into the game. Hence, players can wear the new virtual designs from their favorite designers.

Therefore, playing video games nowadays isn’t just about having fun, but it also offers you as a designer a chance to explore your fashion ideas and sell them to the world.

Partnership with Game Developers

Lately, fashion brands and video game builders have been combining efforts to make something more exciting for players. These partnerships are meant to come up with a special design that blends the worlds of fashion and gaming.

One good example of this type of partnership is the one between Louis Vuitton and the famous game League of Legends. They worked together to create a short series consisting of major game characters on luxury bags and accessories.

Also, there was the combining of efforts between Gucci and Pokémon. In this case, they were able to release a special fashion line whose idea came from the beloved franchise.

As you have noticed, the partnerships benefit both the fashion designers in the real industry and the video game makers. On one hand, the fashion industry gets the chance to showcase its designs to the larger community of gaming. On the other hand, video game developers can influence and reach the fashion industry to join the virtual gaming world.

Mutual Impact of Social Media

As technology continues to progress to higher levels, virtual reality tends to become more real in the normal world. Hence, gaming and fashion are likely to have an even deeper relationship. The opportunities for collaboration, innovative designs, and interactive fashion within the gaming world are becoming more and more with the advancement of social media platforms.

Social media platforms like Instagram and TikTok have also played a role in expanding the interrelationship of fashion and video games. Key players and content creators take advantage of the masses in social media to demonstrate their creativity in gaming-inspired fashion attires. In so doing, they have managed to reach out to a wider market of gamers and fashion lovers.

Additionally, the use of hashtags such as #GamingFashion and #VideoGameStyle has become popular, where online groups follow the trends of the two industries simultaneously. Hence, social media users can find their gaming-inspired fashion outfits and know what is trending in time.

Conclusion

The entwining of fashion and video gaming has promoted the presence of fashion inspired by video games around the world. Fashion designers have come to realize the power of gaming in influencing the lifestyle of players and other fans.

Hence, they have opted to build on the mutual benefit to expand their market share. In return, the designer provides players with vast options to style their characters and stand out in the gaming community. When you bring in the influence of social media in fueling the partnership through tags, the mutual rewards become greater, and the bond between the two industries becomes tighter.

The Pros and Cons of Online Shopping

As a world, we have become completely dependent on the internet. We use the internet to do just about everything, from talking to our friends to even going to work. Something that has become a normal part of our lives is ordering items online and just about everyone has an Amazon account. If you are someone that is unsure about online shopping, here are some pros and cons of online shopping.

You Don’t Have to Leave The House

One of the main benefits of shopping online is the fact that you do not need to head outside in order to shop. If you are someone with a busy lifestyle, you may not have the time in your day to head shopping and so online shopping is incredibly convenient. You can do online shopping while you are at work and the next day you will have what you ordered delivered straight to your house. In such a busy world, it is good to have these conveniences.

You Can’t Get The Item Instantly

One of the biggest disadvantages of ordering shopping online is that you do not have instant access to the goods that you have bought. Online shopping is only good if you have at least 24 hours before you need the item. If you need something instantly, then it would be in your best interest to pick up an item from the store. This may also be in your best interest to do if you are buying live goods or items that can be easily spoiled, as you have no idea what may happen during the delivery process.

Next Day and Same Day Delivery

If you are worried about not getting your items fast enough with delivery, you don’t have to be too worried anymore. The world of online shopping has really evolved over the last couple of years and you no longer need to worry about waiting weeks for something to be delivered. For the most part, you can get next day delivery. If you use Amazon, something that you may have also noticed is same day delivery. Same day delivery can often happen when you order items really early in the morning, if you time it right then you can get your items on the same day.

You Don’t Always Know What You Are Going to Get

When it comes to online shopping, something that you have to accept is that you are going to be taking a risk when you order online. It can be the case that when you order something online, what you get can look a lot different to the items that you have ordered. There are ways that you can avoid this and one of these ways is by looking at reviews and only buying items from reputable websites, as this will ensure that you are not buying something that you did not order.

You Can Get Expensive Goods Discounted

One of the best parts about ordering items online is that you can often get brilliant discounts on items. For example, I managed to get a burberry skirt from richmondarc at a discounted price and I would not have got the price that I got if I went and bought the item in store. When you head online, not only can you find independent retailers, but you can also find second hand stores that sell items online. For example, places like Ebay and Vinted are great places to get expensive items at a discounted price, as people just want to get rid of their old items.

Items Can Be Lost In The Mail

As you are likely aware, the US postal service is not necessarily the most reliable when it comes to delivery. Sometimes they can completely lose items in the mail and that means that you have to put an application in to have your purchased items refunded. Tracking your orders has become a much easier process and so you can find out exactly where your parcel is during every step of the transit process. This means that if your package goes missing on the way, you should be notified about it and so you will be able to do what you need to do to make up for the lost item.

Which Content Making Trends Are Blowing Up Right Now?

Which Content Making Trends Are Blowing Up Right Now?If you are someone that is looking to become a content creator, one of the hardest parts is finding ideas when making content that will make you stand out from others on your chosen platform. If you want to be a successful content creator, something that you are going to have to become well acquainted with is trends. A lot of platforms push these trends in the algorithm and so you will find better success if you follow them. Here are some content trends that are blowing up right now.

The When You Were Younger Trend

If you are someone that uses TikTok, something that you have likely seen is the ‘when you were younger’ trend. This trend is super simple and as long as you have access to some childhood pictures. All that you have to do is take a current picture of yourself and a picture from when you were a baby and meld the two together. The point of the trend is to see just how much you have changed since you were a child and it is one of the most wholesome trends online right now.

Which Celebrity Do You Look Like Trend

If you are looking for a trend that is a bit of fun and you are not afraid to get your feelings hurt, a trend that I would definitely suggest is the ‘which celebrity do you look like’ trend. This trend is a lot of fun and it involves the use of the filter. The filter will take a picture of you and compare it to some famous faces, selecting which one you look most alike. The best part about this trend is that you often get faces that look nothing like you, which can make for a pretty funny video.

Turn Your Partner Into You Challenge

If you are someone that has a partner, you can use them to try and boost your content creator popularity. There is a really fun trend going around right now where you take your partner and swap looks. This means that if you have a boyfriend or girlfriend, you completely swap outfits and you also do their makeup the same as how you would do your own. It is a lot of fun and you may be surprised at how different your partner looks and how closely you can get them to resemble your own appearance.

Date Night Roulette Challenge

If you and your partner have fallen into the routine of doing the same things, it is likely that you are getting a bit bored of your usual date night routine. Well, not only can you combat this, but you can get a good video out of it. In this roulette, you put down multiple activities, multiple food options and multiple towns. You then spin the virtual wheel and it picks one of all of these things and plans your date out for you. This is a lot of fun and it is a great way to get your partner more involved in your content creation.

Mystery Vacation Trend

By now, you have seen the countless mystery vacation videos, but if you haven’t here is a short explanation of what they are. There are a number of companies online that are offering random holiday experiences for a very low price. For under one hundred dollars, you can get a vacation and flights to a random destination. If you are looking to save some money and you are just not sure where to go, this is a brilliant idea and it makes for a great experience. You can also film some great content from doing this, a lot of people love to see an insight of what these experiences are really like.

Candle Painting

Another viral trend that is taking TikTok by storm right now is the candle painting trend. You take a white candle and an assortment of smaller colored candles and melt them. With the melted colored wax, you can then paint an image with the colored wax and make some pretty impressive images with the paint. This is a really fun creative outlet and if you are looking for a way to keep your page lively, doing this will definitely bring in some extra followers.

Thrift Store Outfit Challenge

If you are someone that has a social media page that is dedicated to fashion and you are a fan of getting dressed up, a trend that you will find a lot of fun is the thrift store outfit. You and a friend each get twenty dollars and you have to use this money to find each other a complete outfit from a thrift store. You can choose to be funny with this or you can actually try and turn out some impressive looks, it really depends on what you are looking to achieve with your video.

Dance Challenge

Something that you can do if you are someone that is active on social media is a dance challenge. Every month or so, a song will blow up on social media and a new dance for that song will shortly follow. Following this trend and making your own dance is a great way to boost your page or channel, because people that copy it will then have to credit you and bring attention to your page. This is a great way to connect with a wider audience and bring more people to your channel.

Why Is Home Restoration So Fashionable Right Now and How Can You Get Involved?

Why Is Home Restoration So Fashionable Right Now and How Can You Get Involved?We all want to have a home that is the envy of all our friends, however, it can be a struggle to start your home restoration dreams. Where do you start? Maybe a new coat of paint for the walls, or a complete refurb of your garden can give your house the boost it needs. Many of us want to repair our home after significant damage, such as a fire, and believe restoration may be the easiest way to sell a house with fire damage. While others just want to see their house in a new and interesting light.

Nostalgia and Retro

For a variety of reasons, people are drawn to old houses. For starters, these buildings ooze an appeal that endures that evokes a sense of history and storytelling. Architectural details such as ornate moldings, delicate woodwork, and one-of-a-kind features display the workmanship of a bygone age, enthralling those looking for a link to the past. Old homes generally have a particular personality and character that distinguishes them from current cookie-cutter designs, allowing homeowners to create a really distinctive living area. Furthermore, the sturdy architecture and durability of older homes instill a sense of dependability and permanence, providing a physical link to the past while embracing the concept of sustainable living.

Individuals can preserve these places’ rich legacy and architectural value through restoration. Homeowners can ensure that the home’s unique character and charm are preserved for future generations by carefully preserving and conserving original features such as period details, craftsmanship, and historical components. Furthermore, restoration is consistent with the growing trend toward sustainability and environmental concerns. Instead of dismantling and replacing structures, repairing ancient dwellings encourages the reuse of existing materials, decreasing waste and the carbon footprint associated with new development. Furthermore, home repair allows for personalization and modification. People can create a space that represents their own likes, lifestyles, and design preferences by revitalizing an existing property, resulting in a really unique and meaningful living environment.

Sustainability

Because of many essential aspects, house restoration is inherently sustainable. Restoration, first and foremost, prioritizes the preservation and reuse of existing structures. The embodied energy and resources previously invested in the building are conserved by restoring an old home rather than dismantling it. This method decreases the environmental impact of new building material manufacture, transportation, and disposal. Sustainable practices such as rescuing and repurposing materials, decreasing waste, and preserving natural resources are promoted by restoration. Home restoration contributes to the overall sustainability of communities by preserving the character and integrity of existing neighborhoods and limiting urban sprawl by embracing the principles of adaptive reuse and historic preservation. Overall, restoring a property corresponds with sustainability concepts in a variety of ways.

Eco-friendly house restoration entails integrating sustainable practices throughout the entire process. Here are some important steps to consider. To begin, perform a complete energy audit to identify inefficiencies and prioritize energy-saving initiatives. To lessen reliance on fossil fuels, consider renewable energy systems such as solar panels or geothermal heating. Prioritize eco-friendly materials such as reclaimed wood, recycled materials, or sustainably sourced products with minimal volatile organic compounds (VOCs) when choosing materials. Reduce your reliance on artificial lighting and cooling by embracing natural illumination and ventilation. Finally, recycle and properly dispose of any building trash to reduce environmental damage. A house renovation can contribute to a more sustainable and ecologically conscious living place by incorporating these eco-friendly practices.

How To Start

To begin your restoration, undertake a thorough inspection of the property, identifying areas that require repair, restoration, or replacement. While addressing any structural faults, prioritize the preservation of historically valuable features and architectural components. Establish specific aims and objectives for the restoration project, such as preserving the home’s charm, enhancing functionality, or introducing modern conveniences. Create a realistic budget that includes all necessary expenses like as supplies, labor, permits, and contingencies. To ensure compliance during the repair process, research local construction codes and regulations. Consider hiring architects, preservation professionals, or contractors with historic home restoration experience to provide expert direction and suggestions. Make a timeline outlining the order of tasks to allow for effective project management and coordination.

Is Flipping a House The Latest Fashionable Trend?

Is Flipping a House The Latest Fashionable Trend?

If you are someone with a social media presence, something that you may have noticed is that a lot of people are purchasing houses and flipping them. In fact, a lot of the celebrities that we admire and follow are doing this and this makes us wonder, is house flipping set to be the next fashionable trend? Here are some of the reasons why house flipping may be considered to be the next big trend.

After Covid, People Became More Interested in Home Decor

The pandemic has changed many aspects of people’s lives, and home decor is no exception. After Covid, people began to prioritize comfort and safety in their homes, leading to an increased interest in home decor. People began to focus on creating cozy, inviting spaces that felt like a safe haven from the chaos of the world. This led to an explosion of interior design trends, from bold wallpaper to statement furniture. As people looked for ways to make their homes more beautiful, they discovered the potential to turn their houses into an investment opportunity. Flipping a house, or buying an older home and renovating it to make a profit, quickly became a popular trend. People were attracted to the idea of making money while also creating a beautiful space to call home.

People Are Looking For Alternative Forms of Income

Flipping a house is becoming an increasingly attractive option for many people looking for alternative forms of income. With the current state of the economy, many people are looking for ways to make extra money, and flipping houses can be a great way to do so. Flipping a house involves buying a house that needs repairs and renovating it so that it can be sold for a profit. Not only does this provide a great opportunity for people to generate some extra income, but it also helps to improve the overall value of the property, which can be beneficial for the local community.

There Are a Lot of Home Repair Shows Inspiring People

These shows provide people with the tools and information needed to take on the challenge of flipping a house. They often feature experts who can provide detailed advice on how to renovate a house, what materials to use, and how to market a house after the renovations are complete. These shows often feature success stories of people who have earned a considerable profit from flipping a house. As a result, viewers are inspired to try their own hand at flipping a house and, as such, it has become a fashionable trend in recent years.

Now is The Best Time to Buy Homes to Sell

Now is the best time to buy homes to sell, as the real estate market is expected to steadily rise in the coming months. Interest rates are at an all-time low, and the cost of buying a home is also lower than it has been in years. Additionally, home prices have been increasing at a steady rate, which makes it an ideal time to buy a property and resell it for a profit. This makes flipping a house the latest fashionable trend, as it allows individuals to quickly and easily make a tidy profit.

People Are Finally Pursuing Their Passions

As the economy rebounds and more people become financially stable, they have the opportunity to pursue their passions, and one of the latest trends they are turning to is flipping houses. Flipping a house has become a fashionable trend because it allows people to pursue their dreams of becoming real estate moguls, while also having the potential for large returns on investments. With the availability of low-cost financing and the assistance of experienced professionals, flipping a house is becoming a more attractive option for those looking for a way to make their dreams come true.

There Have Been a Lot of Wildfires That Have Created Homes In Need of Flipping

Flipping a house has become a popular trend in recent years, especially in areas that have been affected by wildfires. With the destruction of thousands of homes due to wildfires, there is an abundance of properties in need of renovations and repairs. Many of these homes are in need of significant repairs, as the fires have caused extensive damage to the structure of these homes. This has created an opportunity for people to invest in these homes and turn them into desirable living spaces. Flipping a home can be a challenging process, as there is a lot of work that goes into turning a damaged property into a beautiful, livable home. There is advice out there and there are guides concerning how to sell a fire damaged home in Florida and other states affected by the wildfires.

6 Style Tips for Getting that Military Inspired Look

 Whilst the conflicts of the 20th Century was an absolute tragedy they have inspired many things today that you may not be aware of. Many popular video games have been based on the events of the 20th Century including games like rainbow siege six, if you’re currently playing this game and struggling then you can find rainbow six siege hacks online to help you with the game. Another thing that came, as a result, is the style inspiration, military-style clothing is a prominent trend. It has been in fashion a long time and it seems unlikely that it will go out of fashion anytime soon. If you’re wanting to achieve that military-style look then we have 6 great tips for you. 

The Trench Coat

The trench coat is by far the most iconic military-inspired item of clothing. If the military look is what you’re going for then you have to buy a trench coat as no military look is complete without it. Burberry was commissioned to create trench coats during the war as they needed suitable outerwear for the conditions that they were living in, after this he developed the trench coast as we know it today. There are many variations to the original trench coat long, short, or even colorful. 

The Bomber Jacket

The bomber jacket is a very versatile jacket that tends to go with any outfit you’re wearing. Many people don’t know that the bomber jacket was originally used to keep pilots warm in cockpits as many of the cockpits that they were flying in were so thin there was a chance of freezing. The original bomber jacket was made from leather and was much different from the lightweight bomber jackets that have been in fashion for the last few seasons. 

Chino’s

Chino’s now has the reputation as the perfect pants for any events you may be attending that have a smart casual dress code. They are most commonly spotted on college campuses so it may be surprising that Chino’s were originally designed for war. They were based on khakis and played an important part in helping to camouflage soldiers that were stationed in India. Chinos paired with either of the jackets mentioned above is a great military-style look. 

Desert Boots

Desert boots are another popular fashion item that is vital to achieving the military style that you want. These boots are popular as with the bomber jacket they are versatile and they are also made with high-quality fabrics. These boots were initially made for soldiers that were stationed in Burma in the 1940s as they needed more comfortable shoes and suede was the best material available.  

Cardigan 

This is usually one of the most surprising items that were originally developed for military use. It was developed for those soldiers who were fighting for Britain in the Crimean War, originally, they didn’t have sleeves but the designs were quickly changed to include long sleeves. Now cardigans are one of the most popular items of clothing from every age range from old-age pensioners to children at school. This is another great item to purchase if you’re trying to achieve a military-style look. 

Combat Trousers

Combat trousers are another iconic piece of military clothing that any person wanting to achieve a military-style look will need in their wardrobe. They were designed in the First World War as soldiers needed pockets to hold medicine and now they have become trousers that are worn on casual days. Combat trousers and a trench coat are the 2 most important items getting that military style.  

The World of Fast Fashion: Is the Internet Harming the Fashion World?

Fast fashion is a symptom of globalization and capitalism.

 

Fast fashion is the phenomenon of producing clothes at exponential rates to keep up with high-fashion trends set by fashion companies. The ‘fast’ part of fast fashion comes from how the clothes are made, how fast the clothes cycle through fashion trends, and what happens to the clothes after they’ve been discarded – all in the name of fashion, of course.

Before fast fashion, there was seasonal fashion; fashion trends based on the change in weather and the need for different clothing styles. In stark contrast to this, fast fashion took over, taking the need to want in the fashion industry.

 

Fashion of need

According to ‘The Good Trade’ in ‘What Is Fashion, Anyway?’, before fashion was based on fluctuating trends, the fashion industry created its garments on the changes in season, which influenced the changes in fashion at the time. This fashion of need was the prevalent form of fashion, mostly because the industrial revolution hadn’t happened yet. Creators and consumers were bound by (in comparison to current times) rudimentary machinery and manual labor. Not only did this take money, but it also took time. Therefore, clothing was more expensive – consumers couldn’t afford to buy clothes as often as is normal now, nor was there time or money for the clothing industry to create the amount of clothing that cycles through shops in current times.

 

The clothing revolution

‘Bellatory’, in ‘Ready-to-Wear: A Short History of the Garment Industry’, explains once the industrial revolution enveloped the “western world”, clothes could be produced much faster and, therefore, at cheaper rates. Every aspect of the industry was supplemented with technology, making every stage of clothing creation faster.

It was the fashion industry that revolutionized this industry of need into one of want. With clothing now faster to produce, different styles and cuts were easier to make en masse, and the demand for fashion became a new front for the clothing industry. This was the beginning of fast fashion. With advertisements for new and different clothing now part of popular media, the notion of “fashion” became widespread.

‘Bellatory’ explains another large step for the clothing industry was the move from locally produced clothing to internationally produced clothes. Many clothing companies chose to move their factories to other countries, where worker’s pay was cheaper and the lack of regulation meant cheaper production. The clothing industry, operating on a low-expenditure high-production system, began to create clothing at rapid rates, and with the ability to keep up with equally quick fashion trends. ‘Bellatory’ tells us how clothing quality became progressively worse with the new invention of plastic. Again, a cheap material to make, plastic is a huge part of the current clothing industry.

 

Fast fashion and pollution

‘The Good Trade’ tells us about fast fashion and the environment. With the decline in the quality of materials used in clothing, garments don’t last as long and are thrown away quicker. A lot of the clothes made by the clothing industry end up in landfills or garbage incineration – either way, this means pollution.

Despite landfill and incineration, many of the clothes thrown away (a symptom of fast fashion) end up in the ocean and, because of the low-quality materials they’re made with, cause pollution. These pollutants contaminate wildlife and their natural habitats, with the damage occurring irreversible; these pollutants will be in the environment forever. This also directly affects humans in the matter of the food-chain.

 

Fish caught from the sea have these pollutants in their bodies, and we consume those pollutants when we eat seafood. The long-term consequences of plastic pollutants are still unknown but have already been linked to higher rates of cancer.

 

Fashion and the internet

With the rise of the internet, the fast fashion industry’s reach grew even more. With stores placing themselves on the internet, creating an online presence, everyone with access to the internet had access to them and their entire catalog. Clothes shopping didn’t just happen on the high street anymore, people could now buy clothes online and have them delivered to their home. While this may seem normal to us, the internet and its connections were revolutionary to all businesses. just last week i got a great deal on my broadband from here but a few years ago you would have been hard-pressed to find anything as stable.

 

According to ‘The Good Trade’ and ‘Bellatory’, the high street fashion industry has a high turnover of styles and trends. This, of course, is driven by the internet and the variety of product comparison sites. If fashion companies weren’t online, there would be less demand for new fashions and styles and therefore less turnover of garments. However, the opinion on whether the internet is harming the fashion world is a matter of opinion.

 

Is the internet harming the fashion world?

Those who partake in “high-fashion”, such as that of Paris Fashion Week, maybe of the opinion that the internet is harming fashion. With creators spending an entire year culminating new ideas and transforming them into new innovations for fashion, such creators may dislike the fast fashion of high street companies. The argument could be made that, with so many companies influencing “general” fashion, fashion overall is being polluted with trend fluctuations that aren’t itself fashion.

 

On the other hand, those high street companies whose business largely depends on online sales may disagree and argue “high-fashion” is inaccessible to those who shop at high street stores, and by following, trends are providing those shoppers with the fashion they can relate to.

 

So, what’s your opinion?

Fashion and Charity: The Big Name Brands Donating Millions to Medicare

When you think of fashion, I imagine you picture glamorous runways and even more glamorous exclusive parties. The fashion industry is a billion-dollar industry that shows no sign of slowing down. Every year we buy products from some of the big-name brands, which gives them the opportunity to invest in creating even more clothing options. Something that a lot of people do not know is that a lot of big-name fashion brands actually use their influence and monetary power to donate to a number of charities.

There isn’t a charitable cause that has not received funds from fashion brands. Usually, the brands will donate to organizations that link closely to the message of the brand, but they are not restricted in which brands they donate to. In recent years, one of the main categories of charity that has been donated by fashion brands is medicare charities. There has been a big increase in brands donating to medicare charities in the last few years for a number of reasons. First of all, the medical sector has been under a lot of pressure for some time now due to a decrease in funding and an increase in demand. This has only magnified through the introduction of Covid 19, which has seen a mass population of hospitals and a drain on medical resources.

These brands not only donate to these charities, they also host events with the goal of spreading medical education in mind. But which fashion brands are donating millions to medicare?

Alice and Olivia

Alice and Oliva is an online-based fashion brand, offering year-round comfortable clothing to its consumers. Though this brand is by no means the biggest on this list, their contribution to medicare has been astonishing.  Since the start of the Corona pandemic, Alice and Olivia have donated 10% of their profit to causes that are aiding the treatment of Corona sufferers. This is a large part of their profit margin, yet they have promised to continue to do so until a viable cure is found and distributed nationwide.  They have been donating to charities in need since April last year and since then there have been hundreds of reports from charities that they have worked with, thanking them for their generous donations.

Skims

Skims is Kim Kardashian’s own clothing line and, much like Alice and Oliva, the brand has been making big steps to help with the current pandemic. The brand has pledged 20% of all profits made from its products to be donated to underfunded hospitals and other smaller health organizations. Skims promises that even after the strain of the pandemic decreases, they will continue to donate profits as they feel that the health care sector, in general, is underfunded and in need of additional funds. They hope that their donations will encourage other brands to take some pressure off of the already strained health sector.

Tom Ford

Everyone has heard of Tom Ford and the vast amount of money that they have donated to charity is no secret. The brand has been giving back to its community for over a decade, sponsoring several causes and supporting various charities. Even before the start of the pandemic, Tom Ford was donating to dozens of charities that supported medicare. Not only does the brand donate to various charities, but they also host events to spread the importance of the medical sector and also promote new medical findings. Just last year they hosted an event that discussed the advantages in choosing microcannulas over traditional needles with the hope that more medical centers will use them as part of their practices, due to the substantial cost difference between the two.

Michael Kors

Michael Kors has been donating to varying medical charities for a number of years due to his own experiences with his mother’s deteriorating health. The brand has donated thousands of dollars to charities specializing in the treatment of diabetes and other long term health conditions. During Michael Kors runway shows, attendees are expected to donate to various charities that Kors represents and there are often raffles that give all the proceeds to these charities.


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