Kristin - Part 2

KristinKristinAugust 2, 2020
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8min233

Kaizen is a Japanese term for continuous improvement. Continuous improvement plays a vital role in everyone’s personal life. Building a culture of continuous improvement is quite easy. But for that, you need to have an open and broad mind. Many institutes are offering the same culture on pen and paper. However, bringing the thing into practicality is far more difficult. So, how can you imbibe the culture of continuous development in your organization without being a dictator?

However, the answer is not as simple as you think. It takes years of hard work and good leadership to bring this culture. However, once it is imbibed, you need not worry for generations. This is one of the pillars the operations of an organization are based upon. Striving for excellence should never decay. While many organizations opt for drastic changes, small changes over a period help a lot. Bringing a sudden change in an institution affects the morale of the stakeholders. While some may show disappointment, some leave the organization. This is because adapting to a whole new system at once takes much effort. But the same people will feel comfortable if you introduce changes gradually.

So, here are 5 steps to building a culture of continuous improvement and nurturing it forever.

Strive for the end goal

Continuous development is not the end but a journey. It is a journey to the end of the road and that should be your end goal. So, before you implement the culture, you should have a clear goal. Now, goals are always changing based on the needs. But you should have a clear-cut goal in your mind. Furthermore, you need to make sure that the initiative has an end. Many companies implement a process to follow with a goal but eventually changes the goal based on the status quo. The ones who survive and thrive are the ones who have a clear understanding of the goal and how they want to achieve it. Rest all follow the herd and find their performance to be stagnant.

So, for effective implementation, you should ask the following questions. This question will give better clarity to your understanding:

  • Key performance indicators of the company – what they should be and how to achieve them?
  • Status quo – what is the current state and where you want it to be?
  • Annual targets in terms of revenue and potential.
  • What behaviors do you want to promote in your organizations?
  • Current core competencies of your team
  • Future expected competencies of your team
  • Type of leadership you want in your company

Once you have figured the answers to these questions, you can jump on to the next step for building a culture of continuous improvement.

Communication of the goal

The most important aspect before implementing is proper communication. You need to communicate your goals and vision to the employees. This provides your employees to receive a sense of belonging and accountability. While this is a great way to refine your targets, it also helps in sorting employees. An organization will only move forward if they share the same vision and mission. And continue to work together to achieve them. It is essential to put the goals in writing as well. This will allow everyone to have access to the mission and little scope to deviate.

Design a framework

Continuous improvement requires a process. A process details the steps to be carried out by every individual and an organization collectively to achieve a target. If you take a look at the Toyota Production System, you will find the world’s finest example of continuous improvement. In Japan, they call it the “Kaizen” principle. Kai stands for continuous and zen stands for improvement. This ideology is prevalent in every Japanese organization where they strive for betterment. Thus, Japanese companies have thrived better in the international market. That’s because they were never happy with the status quo. Some other aspects of Japanese philosophies of continuous improvements are – Plan-Do-Check-Act and six sigma certifications.

Aware your employees

Spreading awareness is very important as continuous improvement is not a natural phenomenon. Educating your employees is an effective way to empower them. This helps you to embark on your journey to the ultimate destination. There are several tools to help to educate your employees. Some of them are visual management, Kanban, and 5S. These techniques are readily available on the internet. However, there are specialists available as well to provide the course and certificate upon completion. This training and education help your employees to align with your ideas for improvements. The training will also help your organization to create leaders to bring together like-minded people on board with your goals.

Help employees to actively participate

Active participation is the essence of continuous improvement. Change is everybody’s responsibility and everyone should actively participate in it. The main reason for any organization to implement continuous improvement is to work the process. If the employees are not willing to participate in the process, their subordinates will also not follow. The major issue the organizations face is the intent. Some of the employees will show negative intent. They will either leave the company or won’t follow the stated processes. Whereas some employees don’t understand the process well. Thus, you must make them aware of the changes and your expectations.

This needs to be stated very clearly so that they can pass on the knowledge to their subordinates and adhere to the process.

So, these are the 5 simple steps to inculcate the sense of Kaizen into your firm. You can always start small and heap up with time. But you need to make sure that you don’t rush into things very soon. It is always recommended that you understand the concept of continuous improvement very well before implementing it.

Lastly, we would like to state that you shouldn’t lose hope. You will find many difficulties in implementing your thought process. But you need to have the communication skills to make your team understand why this process is required. And why everybody needs to follow that.


KristinKristinAugust 2, 2020
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9min305

Beyond the definition

Every art form that exists in the world has something to hold beyond the eyes and simple definitions that run on the internet. Music is one such field. In a layman’s language, music can be defined as an activity done in the medium of sound with varying factors like pitch, rhythm, texture, etc. that differentiates the voice of one musician from another. But it beholds things beyond these words. Starting from the godly depiction of music to the purposes, varieties, and styles of music all across the globe, you would find a lot of interesting facts behind this seemingly simple art form.

The upcoming content discusses in more detail about the interesting and mesmerizing facts about this universal language.

Shorter life span

Got shocked by reading this simple caption? Then hold up, because one research as per the University of Sydney claims that the average life expectancy of musicians is shorter than the normal by 25 years and includes factors like heightened energy to perform on the stage and dark side of the fame for the reduced period. All of these factors have been validated after a detailed analysis of the kinds of deaths- suicide, homicide, accident, or natural that have come to the musicians from 1950 to 2014.

Dopamine effect on specific songs

Even the excitement, sadness, or heightened emotion that comes up when you come across one particular line of your favorite song’s lyrics has the answer to science. It is caused only due to the release of dopamine by the brain that induces this sudden excitement and it further stems down to the explanation of why people resort to music during every high and low moment of their life. In other words, it can be framed like music holds the key to people’s emotions.

One art that utilizes the entire human brain

Yes, you read it correctly that music is one of the rarest activities that require the utilization of the entire brain and involves cross-functioning of different nerves and areas together in a go. When someone listens to the music, the auditory sense of the ears transmits signals to the brain that cause neural activities in the emotional and creative sectors of the brain. This is the scientific explanation for why you can find several celebrities stating music as their source of inspiration for any exceptional creativity.

Mozart had more sale in 2016 than Grammy winners

Sounds a bit weird right that how an 18th-century musician achieved this feat in today’s time where the Grammy winners take over the jukebox like anything! This was one such move from Universal Music Group to boost up their sales, where they decided to commemorate the 225th death anniversary of the famous music composer Mozart in the year of 2016. They released box sets of 200 discs each and even released the contents on the online streaming platforms. Suddenly people started liking the old classic music and the box office crashed like anything- Mozart crossing charts and the boxes getting out of shelves. Even Amazon also started reporting stock-out options.

226 guitar strings in an hour

Musicians are magicians within themselves and hold the power to do anything and everything with their musical instruments. They get so accustomed to those that any end moment alterations that need to be done before the performance is completed within a swish. In April 2018, Thomas Silkman proved this out when he changed 226 strings of his guitar in an hour and proved it out that changing guitar strings is not a tedious job if you have the right intent. This set up a new world record and got quite a media fame and limelight.

Plants also respond to music

If you think that only humans are influenced by music, then you are mistaken because plants respond and also show positive effects when they are exposed to light and soothing music. As per the researchers of South Korea, they conducted tests on the rice plants by exposing them to 14 musical pieces and found the results of their faster growth when compared to a non-musical environment. They proposed that the genes of the plants have an innate ability to hear and respond to the musical sounds.

Music beats mimicked by the human heart

Whenever you hear any music and you like their beats very much, you would be elated to know that your heartbeat also mimics those and you can find a similarity in the ECG pattern and the music beats pattern when you are scanned during music listening. This has been confirmed after scientists tested on 24 volunteers for the activity and found that their heartbeats, blood pressure, and respiration are highly stimulated by the musical atmosphere induced around them.

Metallica to be the only band in 7 continents

In the year of 2013, the famous band of Metallica earned a position in the Guinness Book of World Records as the first and only band that has performed in all of the seven continents of the world. Along with the normal tours and concerts that they organized in different nations of the six continents in a year, they got their streak completed when they finally performed for a group of 120 scientists at the Carlini Station of Antarctica. Such an effort and passion of the musicians is highly commendable.

Never-ending fame of Elvis Presley

The King of Rock and Roll, Elvis Presley might have become old-fashioned with his career peaks gone in the age of 1960s. But still, he holds the record of being the highest-selling artist with 1 billion sales of his albums and records and thus is the best solo artist to date. This shows that fame is not that transient as everyone thinks it to be and sometimes it can last even after death.

A soothe for Parkinson’s and stroke patients

Such is the power of music that it has also invaded into the field of medical science. As a part of therapy, the patients of Parkinson’s disease and strokes who have been paralyzed are exposed to stimulating music that organizes and channels up their neural networks. It also influences their speech and brain motor skills and hones them up to accelerate the process of coming out of their daily struggles and obstacles.

These are just 10 few drops amongst the vast ocean of amazement that music has to offer. One can always refer the web to learn more and more interesting anecdotes on the music.


KristinKristinAugust 1, 2020
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9min237

Music is something that is enjoyed by many. People love listening to music online, on CDs’ or go to concerts. However, it is quite easier for the audience to find good music through various sources. But, it may not be that easy for the musicians. They tend to face a lot of competition these days, as there are a lot many budding musicians and bands today than before.

This is the reason why there is a need for proper marketing techniques and strategies to be in place. Proper marketing channels will help to reach out to a larger crowd effectively.

Some of how an independent band or musician can promote their work is discussed below:

Professional website and logo

These days a lot is going on in the entertainment and digital market. New talents are rising, older ones are already there: all this is making it more competitive. Therefore, a musician must build a presence in the field.

A good professional website is the first step to build an online presence. It can be used to reach to give good content to the fans and followers. Also, make sure to have an exciting logo of the music band or one music brand. The visual element of a pogo makes it more appealing and identifiable for the fans.

Make only great music

One of the biggest mistakes that many musicians tend to do is that they release even a subpar album or music. Yes, a musician tends to spend a lot of time developing and creating a piece of an album. But, more important that increasing fans is to not lose the already existing ones.

Bad music can do bigger harm musicians when early in the career. Be a self-critic and only release that music which one has full belief in. if a track is bad, then do no release. It can ruin the growth of a new budding musician.

Social media

Facebook, Twitter, Instagram, Youtube, and many more. All these are the best platforms for a new and rising musician or band to engage with their fans. People like engagement and they want to know what their favorite musician is doing. Also, this generation is busy finding new things on social media channels.

Therefore, this is the best chance for a musician to make their social media pages more active and exciting. Utilize social media pages to talk to fans, make an album track viral, have a live session, or premier the new album on social media.

Keep gigging

One of the golden rules for any musician is to connect to the audience through live acts. So, if one wants to bring in more fans and followers, they must take up live gigs every time there is an option.

Play in clubs, open mics, street fests, events, other musician’s events, and venues, etc. Choose those places where there will be more fans and listeners of the same genre which one plays. Also, be regular with gigs in the same places. This will make the audience more aware of the band.

E-mail marketing

Yes, musicians too can make use of this very effective digital marketing tool. Collect as many email addresses as possible. Make use of the website, and give out chances for the visitors to give their email ids. Tell them to sign up for newsletters, offer them freebies, etc. to take their email ids.

Now using these emails ids, one can reach out to the fans more effectively. Create emailers that can attract the reader’s attention almost immediately. Through these emailers inform the fans and subscribers about new events, gigs, concerts, albums, etc.

Promotional gifts

Another very effective marketing strategy that is been used for years now; is promotional gifts. Get some promotional gifts created for the audience. These can be anything like drinkware, pens, t-shirts, caps, etc. add the music bands or the albums name and logo on it.

One can distribute these gifts to the fans in the audience. This can help in promoting the band to the larger crowd. Also, who does not like gifts! At times, these gifts make the fans connect to the band on a more personal level.

Start blogging

Blogging has time and again proved to be a very effective way to make some loyal fans and followers of a brand. Therefore, every new and bidding need to invest in a good blog of theirs.

An informative blog is very helpful because it shows that musicians have a huge knowledge of the field. This makes the visitors more intrigued by the band and their music. One can use the blog to post reviews, news, and happening of the music industry, some basic info about the music world, etc.

Get a publicist

Sometimes working alone may not be enough and one might require help from a professional. This is where it can be quite helpful to hire a publicist. They will help in bringing the music brand the kind of attention they deem fit.

They will help with press releases, in getting into print media, get interviews, and get more popular venues for live gigs.

Collab with other music businesses

One of the very popular ways to tap the larger audience base and get noticed is by working with other music businesses. Make the marketing more prolific by reaching out to other businesses like radios, DJs, Music websites, and other musicians.

As these businesses tend to have a larger fan base, it can be a great opportunity for one to increase their fan base.

Albums covers, posters and flyers

Well, many tend to only keep their efforts in marketing to digital media. But, many are not on social media or are not very hands-on with the internet. But, the latter group is also a potential fan base, and it is important not to ignore them.

Work with some designers and get catchy posters to be put up on various parts of the city. Distribute flyers as well, as one may not know when they catch a curious follower. Also, if one is planning to release their CD’s then it better to give it an attractive and catchy album cover. This will attract shoppers’ attention at the store.

Final words

Being a musician is not easy these days. One needs to start working on their marketing strategies from the very start. This will give them a boost in the market, and, will help in reaching out to the audience much faster and is a more organic way. The marketing strategy should be a good mix of digital media, print media, live gigs, and lots of thoughtfulness.


KristinKristinAugust 1, 2020
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8min180

With the changing time and technology, it has become kind of easy to make your business popular among several people. Not only within the industry, but your business can grow very much when you use the latest technology to bring changes in it. The business can develop very much when you are using effective means to develop it. As everyone has got access to the internet, the limit for the businesses has grown so that they can serve more people with their services. Different kinds of services are provided by businesses on different platforms so that more people can become aware of their business.

How to keep your subscription business successful?

After the invention of the internet, the industry of business has evolved a lot. The profit level has increased which has makes the business grow drastically. With the help of the internet, another feature that is going to stay for a long time is known as subscription services. Many businesses have introduced this feature to take their business to another level. To keep the growth of your subscription business up, the business people have to make sure that they use the right tactics for making the most out of it. As the feature of subscription services is new, it is very important to keep yourself updated with the concept. This will help you in making the most out of it for the benefit of your business. When a particular customer is having a problem with the subscription service, you should communicate with them and solve their problem.

It is better to hire a professional team to do this job so that they can solve the problem as well as teach the concept easily. Customers are looking for businesses or companies where they are getting new and innovative features and services. It is necessary to be unique and bring your ideas so that you can provide something different from others. The main receiver of your services is the customers. The best way to improve your business is to interact with your customers and take their reviews. By knowing what features or products they want, you can make the required changes. Your customers should always be kept as the primary priority.

What are the benefits of subscription services for your business?

The concept of the subscription is very common in the entertainment and fashion industry. This is because many people want to watch online movies on a certain platform and read magazines that are available with certain information. Apart from the entertainment and fashion industry, subscription services are getting common in other industries too. There are many benefits of providing subscription services to the business as well as the customers. The first benefit is that the customers become more loyal and dedicated to a particular business.

You get a subscription and expect the same service for a long time. This makes them get used to the services of a particular company. With the right delivery of your product, you are making the relationship stronger with your customers. The subscription service is very cheap for the customers because they can save money by getting an annual or monthly subscription. By getting a subscription, the hassle for finding service can be prevented. You can stick to a company and test their services. If you are satisfied with it, then you can activate the subscription for their products. Along with your business, your product will also grow using the subscription service.

What makes monthly subscription different from an annual subscription?

The concepts of different companies differ in many aspects. Even though the business is working for a similar product or service, the motive and method of working might be different from each other. The case with the monthly and annual subscription is the same as other features. They are the branch of a similar feature, but the concept and elements make a lot of difference. In terms of money, an annual subscription brings more growth from the customers instantly. While the monthly subscription keeps the customers for a long time. The company can choose the best one according to their resources and budget.

For knowing the future of a company, it is very important to know the place where the business will stand after a significant period. This time will be used for achieving a certain level in the business field. On the hand of an annual subscription, it is easier to predict the outcome of the business after a fixed time because the money involved in it can be determined. For the convenience of the customers, the monthly subscription should also be provided so that they can choose the option according to their budget. At the time of making a payment, the choice depends on the customers about the type of subscription they want.

What is the reason behind the popularity of subscription business?

As the concept of the subscription is new for many industries, many businesses are hesitant in bringing this feature in their business. But the service has only got more popularity after the introduction in any particular field. For any business, the customers are the most important element for growing their business. The concept of subscription brings more customers to your business. To provide a service or a product, it is better to take money in small bits so that it goes unnoticed. The price will also look less when they are making the payment in a small amount.

The customers will become more habitual to your product and services with the help of subscription services. The revenue of a business can also improve with great speed because the customers are making payments on a fixed date every month. It will be easy to predict the performance of your company using the monthly subscription method. As the relationship is built regularly, the customers might turn into all-time customers. They might use other products associated with your business which will grow your business. Your business will become more efficient in reaching the goal set by your business.


KristinKristinAugust 1, 2020
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8min238

In every sector, it is very important to look nice and fashionable. By looking nice, you become more confident and get the courage to do things. The industry of fashion affects other industries too. Everyone wants to look different than others. Every industry has a particular kind of fashion that makes them different and recognizable. Even normal people tend to keep up with the fashion trends so that they can look amazing. There are so many festivals and parties where fashion plays a very important role. As compared to men, women are more into fashion and style to look more fashionable and special. It has been seen that fashion brings out the best in the personality and makes them carry their work efficiently.

What are the fashion tips that women should know?

Due to the background and upbringing, women have received from a long time ago, they have been taught to pay more attention to their beauty and clothes. As compared to girls, boys are more conscious about their looks. For every kind of girl, there is different fashion trends and style that matches their body and appearance. Not only girls, but boys also love to look great in front of others. Due to society and its rules, they cannot accept themselves and show their amazing fashion sense. The first thing that every girl should remember is that they should be comfortable with their own body and figure. It is bad to compare your body to someone else because everyone is special in their way.

Whether it is a big day or a normal day, it is better to plan your next day outfit a day before. This way you can check if the outfit is clean and ironed or not. As social media is a popular platform to keep updated with the latest trend and news. For improving your fashion sense, you can start following fashionable people and learn fashion from them. Even if you do not have the exact outfit, you will get a basic idea to pair different things and make the best out of them. There are also many websites where people share their fashion stories and give tips to aware other people about the latest fashion trend. They also give ways to make the best outfit using regular clothes that is easily available at your house.

Why is fashion important to women?

It has been that women are more concerned about their looks and style than men. This is because they have been taught to keep their look like a primary thing as compared to other elements. Everyone wants to feel the special feeling of being the most beautiful person in a particular room. Not only by the old age people, but women wants to keep themselves up to date with the latest trend so that they can become more confident. This gives them a platform to become more like themselves and show other people their way of handling things.

The first thing that makes fashion important for women is that it improves the confidence level in them. They have a color that brings out the best in them. They tend to become more concentrated in their work because they feel confident.  Fashion also helps in expressing yourself easily using fashion in their clothes. In the business world, there are so many seminars and parties happening. It is very important to make yourself look very beautiful and stylish because it improves your reputation among other people present at the party. If it is someone’s birthday or any other special day, they take the help of fashion and make themselves more special in front of everyone.

What are the different ways to keep up with the latest fashion trends?

As technology has evolved with time, many industries have evolved with it. Earlier fashion used to be more simple and low profile because people used to wear clothes that were comfortable for them. As time has changed, the fashion sense of people has also changed with it. It has become a very tough task to become fashionable all the time. Several platforms have been associated with fashion so that it is easy to become more fashionable and stylish.

If you are serious about becoming aware of the latest fashion, you should attend fashion shows. This will give you a clear idea to make an idea about what to wear and what to avoid according to the latest fashion trend. You can know about the designer and their website so that you can make a fashionable purchase the next time. The internet has become a very helpful tool for everyone. The popular fashion designer has started websites so that they can interact with more people through it. They also conduct seminars to teach the basics related to fashion and their brands.

How to become more fashionable?

The fashion industry is the only industry that changes daily and impacts other industries too. It can be a little complicated to become fashionable in your professional field as well as in your personal life. By knowing the latest fashion trends, you can make changes in your wardrobe and choice of outfits. The first thing that makes you more connected to fashion and fashionable people is social media. The fashion people on social media make content related to fashion and the latest trend which will be very helpful for you. They can even show stores or websites where they shop for their clothes.

There are many magazines available in the market which is full of fashion tips and hacks that will help you in a fashion emergency. Different brands and companies bring out their magazine so that they can improve their business and attract more people towards them. Even in the newspaper, there is a fashion column which can improve your knowledge about fashion. There are many online stores which create a partnership between famous brands and companies so that their product can be available on their store only. When you purchase clothes from a particular online platform, you are directly associated with a brand popular in fashion.



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