Brand

KristinKristinJanuary 14, 2021
vaping-1-e1610665514545.jpg

8min50

Vaping. It is the trend that has swept over the planet in full force. No matter how people try to push back against it, people continually invest in their vapes. It seems like only yesterday vaping had just emerged, riddled with cautious voices crying out against it and people saying it would never catch on. But those voices are now being drowned out and the nay-sayers are quiet. Vaping is here and it is here to stay.

But how does vaping go from being a simple smokers alternative, designed to help people quit, to being one of the biggest industries on the planet. Alongside it also being one of the biggest fashion trends of the 21st  century. Today we are going to do a deep dive on vaping, examining its early years and looking at its eventual rise into fashion icon history.

Humble Origins

Vaping was born out of the ever raging battle against smoking addiction. Smoking is one of the biggest killers on the planet. With proven studies showing its clear links to a number of heart and lung diseases. And, of course, the correlation between smoking and cancer is undeniable.

And yet, despite millions dying from smoking-related illnesses every year, smoking remains legal. This is due to the big tobacco companies having enough money to lobby for laws to stay the way they are. But this battle is where vaping comes from.

Starting out as E-cigarettes designed to give a nicotine hit to the user to help them ween off of cigarettes. Here is something you may not know, the nicotine in cigarettes is addictive but it isn’t actually the worst part of smoking. It is all the dangerous chemicals inside the cigarettes, mixed with the act of inhaling smoke, that causes the most damage. Nicotine still has a number of mental effects that make it horribly dangerous.

So E-cigarettes were a cheaper, safer alternative to smoking. But the issue was this early tech was cumbersome, ugly, and unresponsive. So it went largely ignored for a long time. Until we finally got the first proper Vaporiser.

Vapes

Vaporizer technology was nothing new. Used in a lot of fields from the sciences to medicine and everything in between. But when Vape companies finally released the first batches of flavored vape juice, combined with nicotine, all bets were off. Early adopters flocked and began vaping everywhere they could, leading to a lot of memes and jokes about people who vape.

But eventually, the trend picked up. In relation to its impact on smoking, it did help a lot of people quit. Being able to slowly ween themselves down on their nicotine intake was a valuable tool. But for some people, it was a doubled edge sword. Their nicotine intake now doubled as they could vape inside and smoke outside.

And technology only improved. Soon people were making their own vape juices, exploring exotic flavors. People were getting custom vapes and vape accessories. People began vaping with delta 8 thc and various cbd oils as well. Vaping was seeping into a lot of cultural areas.

Fashion Trend

One day vaping finally hit America in a huge way. Juul pods started surfacing, mini vapes that could be easily concealed, and the lovely flavors associated with vaping made it very enticing for the younger crowd. And then came TikTok.

A wave of influencers would parade themselves around, flashing their vapes for the world to see. And their audience lapped it up and, wanting to be just like their idols, millions began vaping. Suddenly it wasn’t just smokers that were vaping. People were buying non-nicotine based vapes and simply vaping for the flavors. It had become an area all its own.

Soon many fashion icons, aside from the TikTokers, started vaping proudly in public too. Further pushing that vapes were now as much a fashion icon as they were a tool to combat smoking. With companies creating new and exotic flavors every year and the vaping community growing by the day, it seems vaping is here to stay. We have even seen vaping conventions popping up, where people go to compete in blowing smoke, discuss and trade and just be with other vape enthusiasts.

A Dangerous Trend

It would be negligent to look at all this and see it as just a positive. In fact, we would go as far as to say that this may be one of the more dangerous trends to appear lately.

Medically speaking there is little evidence that vaping non-nicotine vape liquid has any negative health effects. Some hospitals have claimed that odd-viscous liquid has been shown to form in the lungs because of it, but these claims are anomalous.

The big danger has come from the influx of young people now vaping. But you might be thinking, where is the danger if the juice is nicotine free.

Smoking addiction is more than just nicotine. It is the lifestyle attached to it. Any smoker will tell you the social aspect of it is what kept them smoking for so long. Vaping could be seen as a gateway to smoking. Or a way to easily get nicotine introduced into their lifestyle. Not to mention vaping is an addictive activity in and of itself. To have so many teenagers now addicted to this lifestyle is not encouraging at all.

But we might be worrying needlessly. What do you think about it all? A welcome fashion trend, or a dangerous sign of the times?


KristinKristinAugust 1, 2020
red-rocks-winter-concert-1_567ca252-f0ae-5102-065b6b925d495a29.jpg

9min404

Music is something that is enjoyed by many. People love listening to music online, on CDs’ or go to concerts. However, it is quite easier for the audience to find good music through various sources. But, it may not be that easy for the musicians. They tend to face a lot of competition these days, as there are a lot many budding musicians and bands today than before.

This is the reason why there is a need for proper marketing techniques and strategies to be in place. Proper marketing channels will help to reach out to a larger crowd effectively.

Some of how an independent band or musician can promote their work is discussed below:

Professional website and logo

These days a lot is going on in the entertainment and digital market. New talents are rising, older ones are already there: all this is making it more competitive. Therefore, a musician must build a presence in the field.

A good professional website is the first step to build an online presence. It can be used to reach to give good content to the fans and followers. Also, make sure to have an exciting logo of the music band or one music brand. The visual element of a pogo makes it more appealing and identifiable for the fans.

Make only great music

One of the biggest mistakes that many musicians tend to do is that they release even a subpar album or music. Yes, a musician tends to spend a lot of time developing and creating a piece of an album. But, more important that increasing fans is to not lose the already existing ones.

Bad music can do bigger harm musicians when early in the career. Be a self-critic and only release that music which one has full belief in. if a track is bad, then do no release. It can ruin the growth of a new budding musician.

Social media

Facebook, Twitter, Instagram, Youtube, and many more. All these are the best platforms for a new and rising musician or band to engage with their fans. People like engagement and they want to know what their favorite musician is doing. Also, this generation is busy finding new things on social media channels.

Therefore, this is the best chance for a musician to make their social media pages more active and exciting. Utilize social media pages to talk to fans, make an album track viral, have a live session, or premier the new album on social media.

Keep gigging

One of the golden rules for any musician is to connect to the audience through live acts. So, if one wants to bring in more fans and followers, they must take up live gigs every time there is an option.

Play in clubs, open mics, street fests, events, other musician’s events, and venues, etc. Choose those places where there will be more fans and listeners of the same genre which one plays. Also, be regular with gigs in the same places. This will make the audience more aware of the band.

E-mail marketing

Yes, musicians too can make use of this very effective digital marketing tool. Collect as many email addresses as possible. Make use of the website, and give out chances for the visitors to give their email ids. Tell them to sign up for newsletters, offer them freebies, etc. to take their email ids.

Now using these emails ids, one can reach out to the fans more effectively. Create emailers that can attract the reader’s attention almost immediately. Through these emailers inform the fans and subscribers about new events, gigs, concerts, albums, etc.

Promotional gifts

Another very effective marketing strategy that is been used for years now; is promotional gifts. Get some promotional gifts created for the audience. These can be anything like drinkware, pens, t-shirts, caps, etc. add the music bands or the albums name and logo on it.

One can distribute these gifts to the fans in the audience. This can help in promoting the band to the larger crowd. Also, who does not like gifts! At times, these gifts make the fans connect to the band on a more personal level.

Start blogging

Blogging has time and again proved to be a very effective way to make some loyal fans and followers of a brand. Therefore, every new and bidding need to invest in a good blog of theirs.

An informative blog is very helpful because it shows that musicians have a huge knowledge of the field. This makes the visitors more intrigued by the band and their music. One can use the blog to post reviews, news, and happening of the music industry, some basic info about the music world, etc.

Get a publicist

Sometimes working alone may not be enough and one might require help from a professional. This is where it can be quite helpful to hire a publicist. They will help in bringing the music brand the kind of attention they deem fit.

They will help with press releases, in getting into print media, get interviews, and get more popular venues for live gigs.

Collab with other music businesses

One of the very popular ways to tap the larger audience base and get noticed is by working with other music businesses. Make the marketing more prolific by reaching out to other businesses like radios, DJs, Music websites, and other musicians.

As these businesses tend to have a larger fan base, it can be a great opportunity for one to increase their fan base.

Albums covers, posters and flyers

Well, many tend to only keep their efforts in marketing to digital media. But, many are not on social media or are not very hands-on with the internet. But, the latter group is also a potential fan base, and it is important not to ignore them.

Work with some designers and get catchy posters to be put up on various parts of the city. Distribute flyers as well, as one may not know when they catch a curious follower. Also, if one is planning to release their CD’s then it better to give it an attractive and catchy album cover. This will attract shoppers’ attention at the store.

Final words

Being a musician is not easy these days. One needs to start working on their marketing strategies from the very start. This will give them a boost in the market, and, will help in reaching out to the audience much faster and is a more organic way. The marketing strategy should be a good mix of digital media, print media, live gigs, and lots of thoughtfulness.


KristinKristinAugust 1, 2020
ecommerce-subscription-ts-100621375-large.jpg

8min338

With the changing time and technology, it has become kind of easy to make your business popular among several people. Not only within the industry, but your business can grow very much when you use the latest technology to bring changes in it. The business can develop very much when you are using effective means to develop it. As everyone has got access to the internet, the limit for the businesses has grown so that they can serve more people with their services. Different kinds of services are provided by businesses on different platforms so that more people can become aware of their business.

How to keep your subscription business successful?

After the invention of the internet, the industry of business has evolved a lot. The profit level has increased which has makes the business grow drastically. With the help of the internet, another feature that is going to stay for a long time is known as subscription services. Many businesses have introduced this feature to take their business to another level. To keep the growth of your subscription business up, the business people have to make sure that they use the right tactics for making the most out of it. As the feature of subscription services is new, it is very important to keep yourself updated with the concept. This will help you in making the most out of it for the benefit of your business. When a particular customer is having a problem with the subscription service, you should communicate with them and solve their problem.

It is better to hire a professional team to do this job so that they can solve the problem as well as teach the concept easily. Customers are looking for businesses or companies where they are getting new and innovative features and services. It is necessary to be unique and bring your ideas so that you can provide something different from others. The main receiver of your services is the customers. The best way to improve your business is to interact with your customers and take their reviews. By knowing what features or products they want, you can make the required changes. Your customers should always be kept as the primary priority.

What are the benefits of subscription services for your business?

The concept of the subscription is very common in the entertainment and fashion industry. This is because many people want to watch online movies on a certain platform and read magazines that are available with certain information. Apart from the entertainment and fashion industry, subscription services are getting common in other industries too. There are many benefits of providing subscription services to the business as well as the customers. The first benefit is that the customers become more loyal and dedicated to a particular business.

You get a subscription and expect the same service for a long time. This makes them get used to the services of a particular company. With the right delivery of your product, you are making the relationship stronger with your customers. The subscription service is very cheap for the customers because they can save money by getting an annual or monthly subscription. By getting a subscription, the hassle for finding service can be prevented. You can stick to a company and test their services. If you are satisfied with it, then you can activate the subscription for their products. Along with your business, your product will also grow using the subscription service.

What makes monthly subscription different from an annual subscription?

The concepts of different companies differ in many aspects. Even though the business is working for a similar product or service, the motive and method of working might be different from each other. The case with the monthly and annual subscription is the same as other features. They are the branch of a similar feature, but the concept and elements make a lot of difference. In terms of money, an annual subscription brings more growth from the customers instantly. While the monthly subscription keeps the customers for a long time. The company can choose the best one according to their resources and budget.

For knowing the future of a company, it is very important to know the place where the business will stand after a significant period. This time will be used for achieving a certain level in the business field. On the hand of an annual subscription, it is easier to predict the outcome of the business after a fixed time because the money involved in it can be determined. For the convenience of the customers, the monthly subscription should also be provided so that they can choose the option according to their budget. At the time of making a payment, the choice depends on the customers about the type of subscription they want.

What is the reason behind the popularity of subscription business?

As the concept of the subscription is new for many industries, many businesses are hesitant in bringing this feature in their business. But the service has only got more popularity after the introduction in any particular field. For any business, the customers are the most important element for growing their business. The concept of subscription brings more customers to your business. To provide a service or a product, it is better to take money in small bits so that it goes unnoticed. The price will also look less when they are making the payment in a small amount.

The customers will become more habitual to your product and services with the help of subscription services. The revenue of a business can also improve with great speed because the customers are making payments on a fixed date every month. It will be easy to predict the performance of your company using the monthly subscription method. As the relationship is built regularly, the customers might turn into all-time customers. They might use other products associated with your business which will grow your business. Your business will become more efficient in reaching the goal set by your business.



About us

Here at venuszine.com, we move with fashion. With our aim of creating a strong online fashion community full of fashion enthusiasts, we are here with the best and most relevant content for our readers. Learn all about the positive and negative aspects of different products and apparel that are launched globally through us.