KristinKristinAugust 2, 2020


Kaizen is a Japanese term for continuous improvement. Continuous improvement plays a vital role in everyone’s personal life. Building a culture of continuous improvement is quite easy. But for that, you need to have an open and broad mind. Many institutes are offering the same culture on pen and paper. However, bringing the thing into practicality is far more difficult. So, how can you imbibe the culture of continuous development in your organization without being a dictator?

However, the answer is not as simple as you think. It takes years of hard work and good leadership to bring this culture. However, once it is imbibed, you need not worry for generations. This is one of the pillars the operations of an organization are based upon. Striving for excellence should never decay. While many organizations opt for drastic changes, small changes over a period help a lot. Bringing a sudden change in an institution affects the morale of the stakeholders. While some may show disappointment, some leave the organization. This is because adapting to a whole new system at once takes much effort. But the same people will feel comfortable if you introduce changes gradually.

So, here are 5 steps to building a culture of continuous improvement and nurturing it forever.

Strive for the end goal

Continuous development is not the end but a journey. It is a journey to the end of the road and that should be your end goal. So, before you implement the culture, you should have a clear goal. Now, goals are always changing based on the needs. But you should have a clear-cut goal in your mind. Furthermore, you need to make sure that the initiative has an end. Many companies implement a process to follow with a goal but eventually changes the goal based on the status quo. The ones who survive and thrive are the ones who have a clear understanding of the goal and how they want to achieve it. Rest all follow the herd and find their performance to be stagnant.

So, for effective implementation, you should ask the following questions. This question will give better clarity to your understanding:

  • Key performance indicators of the company – what they should be and how to achieve them?
  • Status quo – what is the current state and where you want it to be?
  • Annual targets in terms of revenue and potential.
  • What behaviors do you want to promote in your organizations?
  • Current core competencies of your team
  • Future expected competencies of your team
  • Type of leadership you want in your company

Once you have figured the answers to these questions, you can jump on to the next step for building a culture of continuous improvement.

Communication of the goal

The most important aspect before implementing is proper communication. You need to communicate your goals and vision to the employees. This provides your employees to receive a sense of belonging and accountability. While this is a great way to refine your targets, it also helps in sorting employees. An organization will only move forward if they share the same vision and mission. And continue to work together to achieve them. It is essential to put the goals in writing as well. This will allow everyone to have access to the mission and little scope to deviate.

Design a framework

Continuous improvement requires a process. A process details the steps to be carried out by every individual and an organization collectively to achieve a target. If you take a look at the Toyota Production System, you will find the world’s finest example of continuous improvement. In Japan, they call it the “Kaizen” principle. Kai stands for continuous and zen stands for improvement. This ideology is prevalent in every Japanese organization where they strive for betterment. Thus, Japanese companies have thrived better in the international market. That’s because they were never happy with the status quo. Some other aspects of Japanese philosophies of continuous improvements are – Plan-Do-Check-Act and six sigma certifications.

Aware your employees

Spreading awareness is very important as continuous improvement is not a natural phenomenon. Educating your employees is an effective way to empower them. This helps you to embark on your journey to the ultimate destination. There are several tools to help to educate your employees. Some of them are visual management, Kanban, and 5S. These techniques are readily available on the internet. However, there are specialists available as well to provide the course and certificate upon completion. This training and education help your employees to align with your ideas for improvements. The training will also help your organization to create leaders to bring together like-minded people on board with your goals.

Help employees to actively participate

Active participation is the essence of continuous improvement. Change is everybody’s responsibility and everyone should actively participate in it. The main reason for any organization to implement continuous improvement is to work the process. If the employees are not willing to participate in the process, their subordinates will also not follow. The major issue the organizations face is the intent. Some of the employees will show negative intent. They will either leave the company or won’t follow the stated processes. Whereas some employees don’t understand the process well. Thus, you must make them aware of the changes and your expectations.

This needs to be stated very clearly so that they can pass on the knowledge to their subordinates and adhere to the process.

So, these are the 5 simple steps to inculcate the sense of Kaizen into your firm. You can always start small and heap up with time. But you need to make sure that you don’t rush into things very soon. It is always recommended that you understand the concept of continuous improvement very well before implementing it.

Lastly, we would like to state that you shouldn’t lose hope. You will find many difficulties in implementing your thought process. But you need to have the communication skills to make your team understand why this process is required. And why everybody needs to follow that.

KristinKristinAugust 1, 2020


With the changing time and technology, it has become kind of easy to make your business popular among several people. Not only within the industry, but your business can grow very much when you use the latest technology to bring changes in it. The business can develop very much when you are using effective means to develop it. As everyone has got access to the internet, the limit for the businesses has grown so that they can serve more people with their services. Different kinds of services are provided by businesses on different platforms so that more people can become aware of their business.

How to keep your subscription business successful?

After the invention of the internet, the industry of business has evolved a lot. The profit level has increased which has makes the business grow drastically. With the help of the internet, another feature that is going to stay for a long time is known as subscription services. Many businesses have introduced this feature to take their business to another level. To keep the growth of your subscription business up, the business people have to make sure that they use the right tactics for making the most out of it. As the feature of subscription services is new, it is very important to keep yourself updated with the concept. This will help you in making the most out of it for the benefit of your business. When a particular customer is having a problem with the subscription service, you should communicate with them and solve their problem.

It is better to hire a professional team to do this job so that they can solve the problem as well as teach the concept easily. Customers are looking for businesses or companies where they are getting new and innovative features and services. It is necessary to be unique and bring your ideas so that you can provide something different from others. The main receiver of your services is the customers. The best way to improve your business is to interact with your customers and take their reviews. By knowing what features or products they want, you can make the required changes. Your customers should always be kept as the primary priority.

What are the benefits of subscription services for your business?

The concept of the subscription is very common in the entertainment and fashion industry. This is because many people want to watch online movies on a certain platform and read magazines that are available with certain information. Apart from the entertainment and fashion industry, subscription services are getting common in other industries too. There are many benefits of providing subscription services to the business as well as the customers. The first benefit is that the customers become more loyal and dedicated to a particular business.

You get a subscription and expect the same service for a long time. This makes them get used to the services of a particular company. With the right delivery of your product, you are making the relationship stronger with your customers. The subscription service is very cheap for the customers because they can save money by getting an annual or monthly subscription. By getting a subscription, the hassle for finding service can be prevented. You can stick to a company and test their services. If you are satisfied with it, then you can activate the subscription for their products. Along with your business, your product will also grow using the subscription service.

What makes monthly subscription different from an annual subscription?

The concepts of different companies differ in many aspects. Even though the business is working for a similar product or service, the motive and method of working might be different from each other. The case with the monthly and annual subscription is the same as other features. They are the branch of a similar feature, but the concept and elements make a lot of difference. In terms of money, an annual subscription brings more growth from the customers instantly. While the monthly subscription keeps the customers for a long time. The company can choose the best one according to their resources and budget.

For knowing the future of a company, it is very important to know the place where the business will stand after a significant period. This time will be used for achieving a certain level in the business field. On the hand of an annual subscription, it is easier to predict the outcome of the business after a fixed time because the money involved in it can be determined. For the convenience of the customers, the monthly subscription should also be provided so that they can choose the option according to their budget. At the time of making a payment, the choice depends on the customers about the type of subscription they want.

What is the reason behind the popularity of subscription business?

As the concept of the subscription is new for many industries, many businesses are hesitant in bringing this feature in their business. But the service has only got more popularity after the introduction in any particular field. For any business, the customers are the most important element for growing their business. The concept of subscription brings more customers to your business. To provide a service or a product, it is better to take money in small bits so that it goes unnoticed. The price will also look less when they are making the payment in a small amount.

The customers will become more habitual to your product and services with the help of subscription services. The revenue of a business can also improve with great speed because the customers are making payments on a fixed date every month. It will be easy to predict the performance of your company using the monthly subscription method. As the relationship is built regularly, the customers might turn into all-time customers. They might use other products associated with your business which will grow your business. Your business will become more efficient in reaching the goal set by your business.

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