Facts

KristinKristinJanuary 15, 2021
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8min1219

Fast fashion is a symptom of globalization and capitalism.

 

Fast fashion is the phenomenon of producing clothes at exponential rates to keep up with high-fashion trends set by fashion companies. The ‘fast’ part of fast fashion comes from how the clothes are made, how fast the clothes cycle through fashion trends, and what happens to the clothes after they’ve been discarded – all in the name of fashion, of course.

Before fast fashion, there was seasonal fashion; fashion trends based on the change in weather and the need for different clothing styles. In stark contrast to this, fast fashion took over, taking the need to want in the fashion industry.

 

Fashion of need

According to ‘The Good Trade’ in ‘What Is Fashion, Anyway?’, before fashion was based on fluctuating trends, the fashion industry created its garments on the changes in season, which influenced the changes in fashion at the time. This fashion of need was the prevalent form of fashion, mostly because the industrial revolution hadn’t happened yet. Creators and consumers were bound by (in comparison to current times) rudimentary machinery and manual labor. Not only did this take money, but it also took time. Therefore, clothing was more expensive – consumers couldn’t afford to buy clothes as often as is normal now, nor was there time or money for the clothing industry to create the amount of clothing that cycles through shops in current times.

 

The clothing revolution

‘Bellatory’, in ‘Ready-to-Wear: A Short History of the Garment Industry’, explains once the industrial revolution enveloped the “western world”, clothes could be produced much faster and, therefore, at cheaper rates. Every aspect of the industry was supplemented with technology, making every stage of clothing creation faster.

It was the fashion industry that revolutionized this industry of need into one of want. With clothing now faster to produce, different styles and cuts were easier to make en masse, and the demand for fashion became a new front for the clothing industry. This was the beginning of fast fashion. With advertisements for new and different clothing now part of popular media, the notion of “fashion” became widespread.

‘Bellatory’ explains another large step for the clothing industry was the move from locally produced clothing to internationally produced clothes. Many clothing companies chose to move their factories to other countries, where worker’s pay was cheaper and the lack of regulation meant cheaper production. The clothing industry, operating on a low-expenditure high-production system, began to create clothing at rapid rates, and with the ability to keep up with equally quick fashion trends. ‘Bellatory’ tells us how clothing quality became progressively worse with the new invention of plastic. Again, a cheap material to make, plastic is a huge part of the current clothing industry.

 

Fast fashion and pollution

‘The Good Trade’ tells us about fast fashion and the environment. With the decline in the quality of materials used in clothing, garments don’t last as long and are thrown away quicker. A lot of the clothes made by the clothing industry end up in landfills or garbage incineration – either way, this means pollution.

Despite landfill and incineration, many of the clothes thrown away (a symptom of fast fashion) end up in the ocean and, because of the low-quality materials they’re made with, cause pollution. These pollutants contaminate wildlife and their natural habitats, with the damage occurring irreversible; these pollutants will be in the environment forever. This also directly affects humans in the matter of the food-chain.

 

Fish caught from the sea have these pollutants in their bodies, and we consume those pollutants when we eat seafood. The long-term consequences of plastic pollutants are still unknown but have already been linked to higher rates of cancer.

 

Fashion and the internet

With the rise of the internet, the fast fashion industry’s reach grew even more. With stores placing themselves on the internet, creating an online presence, everyone with access to the internet had access to them and their entire catalog. Clothes shopping didn’t just happen on the high street anymore, people could now buy clothes online and have them delivered to their home. While this may seem normal to us, the internet and its connections were revolutionary to all businesses. just last week i got a great deal on my broadband from here but a few years ago you would have been hard-pressed to find anything as stable.

 

According to ‘The Good Trade’ and ‘Bellatory’, the high street fashion industry has a high turnover of styles and trends. This, of course, is driven by the internet. If fashion companies weren’t online, there would be less demand for new fashions and styles and therefore less turnover of garments. However, the opinion on whether the internet is harming the fashion world is a matter of opinion.

 

Is the internet harming the fashion world?

Those who partake in “high-fashion”, such as that of Paris Fashion Week, maybe of the opinion that the internet is harming fashion. With creators spending an entire year culminating new ideas and transforming them into new innovations for fashion, such creators may dislike the fast fashion of high street companies. The argument could be made that, with so many companies influencing “general” fashion, fashion overall is being polluted with trend fluctuations that aren’t itself fashion.

 

On the other hand, those high street companies whose business largely depends on online sales may disagree and argue “high-fashion” is inaccessible to those who shop at high street stores, and by following, trends are providing those shoppers with the fashion they can relate to.

 

So, what’s your opinion?


KristinKristinAugust 2, 2020
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9min1171

Beyond the definition

Every art form that exists in the world has something to hold beyond the eyes and simple definitions that run on the internet. Music is one such field. In a layman’s language, music can be defined as an activity done in the medium of sound with varying factors like pitch, rhythm, texture, etc. that differentiates the voice of one musician from another. But it beholds things beyond these words. Starting from the godly depiction of music to the purposes, varieties, and styles of music all across the globe, you would find a lot of interesting facts behind this seemingly simple art form.

The upcoming content discusses in more detail about the interesting and mesmerizing facts about this universal language.

Shorter life span

Got shocked by reading this simple caption? Then hold up, because one research as per the University of Sydney claims that the average life expectancy of musicians is shorter than the normal by 25 years and includes factors like heightened energy to perform on the stage and dark side of the fame for the reduced period. All of these factors have been validated after a detailed analysis of the kinds of deaths- suicide, homicide, accident, or natural that have come to the musicians from 1950 to 2014.

Dopamine effect on specific songs

Even the excitement, sadness, or heightened emotion that comes up when you come across one particular line of your favorite song’s lyrics has the answer to science. It is caused only due to the release of dopamine by the brain that induces this sudden excitement and it further stems down to the explanation of why people resort to music during every high and low moment of their life. In other words, it can be framed like music holds the key to people’s emotions.

One art that utilizes the entire human brain

Yes, you read it correctly that music is one of the rarest activities that require the utilization of the entire brain and involves cross-functioning of different nerves and areas together in a go. When someone listens to the music, the auditory sense of the ears transmits signals to the brain that cause neural activities in the emotional and creative sectors of the brain. This is the scientific explanation for why you can find several celebrities stating music as their source of inspiration for any exceptional creativity.

Mozart had more sale in 2016 than Grammy winners

Sounds a bit weird right that how an 18th-century musician achieved this feat in today’s time where the Grammy winners take over the jukebox like anything! This was one such move from Universal Music Group to boost up their sales, where they decided to commemorate the 225th death anniversary of the famous music composer Mozart in the year of 2016. They released box sets of 200 discs each and even released the contents on the online streaming platforms. Suddenly people started liking the old classic music and the box office crashed like anything- Mozart crossing charts and the boxes getting out of shelves. Even Amazon also started reporting stock-out options.

226 guitar strings in an hour

Musicians are magicians within themselves and hold the power to do anything and everything with their musical instruments. They get so accustomed to those that any end moment alterations that need to be done before the performance is completed within a swish. In April 2018, Thomas Silkman proved this out when he changed 226 strings of his guitar in an hour and proved it out that changing guitar strings is not a tedious job if you have the right intent. This set up a new world record and got quite a media fame and limelight.

Plants also respond to music

If you think that only humans are influenced by music, then you are mistaken because plants respond and also show positive effects when they are exposed to light and soothing music. As per the researchers of South Korea, they conducted tests on the rice plants by exposing them to 14 musical pieces and found the results of their faster growth when compared to a non-musical environment. They proposed that the genes of the plants have an innate ability to hear and respond to the musical sounds.

Music beats mimicked by the human heart

Whenever you hear any music and you like their beats very much, you would be elated to know that your heartbeat also mimics those and you can find a similarity in the ECG pattern and the music beats pattern when you are scanned during music listening. This has been confirmed after scientists tested on 24 volunteers for the activity and found that their heartbeats, blood pressure, and respiration are highly stimulated by the musical atmosphere induced around them.

Metallica to be the only band in 7 continents

In the year of 2013, the famous band of Metallica earned a position in the Guinness Book of World Records as the first and only band that has performed in all of the seven continents of the world. Along with the normal tours and concerts that they organized in different nations of the six continents in a year, they got their streak completed when they finally performed for a group of 120 scientists at the Carlini Station of Antarctica. Such an effort and passion of the musicians is highly commendable.

Never-ending fame of Elvis Presley

The King of Rock and Roll, Elvis Presley might have become old-fashioned with his career peaks gone in the age of 1960s. But still, he holds the record of being the highest-selling artist with 1 billion sales of his albums and records and thus is the best solo artist to date. This shows that fame is not that transient as everyone thinks it to be and sometimes it can last even after death.

A soothe for Parkinson’s and stroke patients

Such is the power of music that it has also invaded into the field of medical science. As a part of therapy, the patients of Parkinson’s disease and strokes who have been paralyzed are exposed to stimulating music that organizes and channels up their neural networks. It also influences their speech and brain motor skills and hones them up to accelerate the process of coming out of their daily struggles and obstacles.

These are just 10 few drops amongst the vast ocean of amazement that music has to offer. One can always refer the web to learn more and more interesting anecdotes on the music.



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