Music is something that is enjoyed by many. People love listening to music online, on CDs’ or go to concerts. However, it is quite easier for the audience to find good music through various sources. But, it may not be that easy for the musicians. They tend to face a lot of competition these days, as there are a lot many budding musicians and bands today than before.
This is the reason why there is a need for proper marketing techniques and strategies to be in place. Proper marketing channels will help to reach out to a larger crowd effectively.
Some of how an independent band or musician can promote their work is discussed below:
Professional website and logo
These days a lot is going on in the entertainment and digital market. New talents are rising, older ones are already there: all this is making it more competitive. Therefore, a musician must build a presence in the field.
A good professional website is the first step to build an online presence. It can be used to reach to give good content to the fans and followers. Also, make sure to have an exciting logo of the music band or one music brand. The visual element of a pogo makes it more appealing and identifiable for the fans.
Make only great music
One of the biggest mistakes that many musicians tend to do is that they release even a subpar album or music. Yes, a musician tends to spend a lot of time developing and creating a piece of an album. But, more important that increasing fans is to not lose the already existing ones.
Bad music can do bigger harm musicians when early in the career. Be a self-critic and only release that music which one has full belief in. if a track is bad, then do no release. It can ruin the growth of a new budding musician.
Facebook, Twitter, Instagram, Youtube, and many more. All these are the best platforms for a new and rising musician or band to engage with their fans. People like engagement and they want to know what their favorite musician is doing. Also, this generation is busy finding new things on social media channels.
Therefore, this is the best chance for a musician to make their social media pages more active and exciting. Utilize social media pages to talk to fans, make an album track viral, have a live session, or premier the new album on social media.
One of the golden rules for any musician is to connect to the audience through live acts. So, if one wants to bring in more fans and followers, they must take up live gigs every time there is an option.
Play in clubs, open mics, street fests, events, other musician’s events, and venues, etc. Choose those places where there will be more fans and listeners of the same genre which one plays. Also, be regular with gigs in the same places. This will make the audience more aware of the band.
Yes, musicians too can make use of this very effective digital marketing tool. Collect as many email addresses as possible. Make use of the website, and give out chances for the visitors to give their email ids. Tell them to sign up for newsletters, offer them freebies, etc. to take their email ids.
Now using these emails ids, one can reach out to the fans more effectively. Create emailers that can attract the reader’s attention almost immediately. Through these emailers inform the fans and subscribers about new events, gigs, concerts, albums, etc.
Another very effective marketing strategy that is been used for years now; is promotional gifts. Get some promotional gifts created for the audience. These can be anything like drinkware, pens, t-shirts, caps, etc. add the music bands or the albums name and logo on it.
One can distribute these gifts to the fans in the audience. This can help in promoting the band to the larger crowd. Also, who does not like gifts! At times, these gifts make the fans connect to the band on a more personal level.
Blogging has time and again proved to be a very effective way to make some loyal fans and followers of a brand. Therefore, every new and bidding need to invest in a good blog of theirs.
An informative blog is very helpful because it shows that musicians have a huge knowledge of the field. This makes the visitors more intrigued by the band and their music. One can use the blog to post reviews, news, and happening of the music industry, some basic info about the music world, etc.
Get a publicist
Sometimes working alone may not be enough and one might require help from a professional. This is where it can be quite helpful to hire a publicist. They will help in bringing the music brand the kind of attention they deem fit.
They will help with press releases, in getting into print media, get interviews, and get more popular venues for live gigs.
Collab with other music businesses
One of the very popular ways to tap the larger audience base and get noticed is by working with other music businesses. Make the marketing more prolific by reaching out to other businesses like radios, DJs, Music websites, and other musicians.
As these businesses tend to have a larger fan base, it can be a great opportunity for one to increase their fan base.
Albums covers, posters and flyers
Well, many tend to only keep their efforts in marketing to digital media. But, many are not on social media or are not very hands-on with the internet. But, the latter group is also a potential fan base, and it is important not to ignore them.
Work with some designers and get catchy posters to be put up on various parts of the city. Distribute flyers as well, as one may not know when they catch a curious follower. Also, if one is planning to release their CD’s then it better to give it an attractive and catchy album cover. This will attract shoppers’ attention at the store.
Being a musician is not easy these days. One needs to start working on their marketing strategies from the very start. This will give them a boost in the market, and, will help in reaching out to the audience much faster and is a more organic way. The marketing strategy should be a good mix of digital media, print media, live gigs, and lots of thoughtfulness.