When you think of fashion, I imagine you picture glamorous runways and even more glamorous exclusive parties. The fashion industry is a billion-dollar industry that shows no sign of slowing down. Every year we buy products from some of the big-name brands, which gives them the opportunity to invest in creating even more clothing options. Something that a lot of people do not know is that a lot of big-name fashion brands actually use their influence and monetary power to donate to a number of charities.
There isn’t a charitable cause that has not received funds from fashion brands. Usually, the brands will donate to organizations that link closely to the message of the brand, but they are not restricted in which brands they donate to. In recent years, one of the main categories of charity that has been donated by fashion brands is medicare charities. There has been a big increase in brands donating to medicare charities in the last few years for a number of reasons. First of all, the medical sector has been under a lot of pressure for some time now due to a decrease in funding and an increase in demand. This has only magnified through the introduction of Covid 19, which has seen a mass population of hospitals and a drain on medical resources.
These brands not only donate to these charities, they also host events with the goal of spreading medical education in mind. But which fashion brands are donating millions to medicare?
Alice and Olivia
Alice and Oliva is an online-based fashion brand, offering year-round comfortable clothing to its consumers. Though this brand is by no means the biggest on this list, their contribution to medicare has been astonishing. Since the start of the Corona pandemic, Alice and Olivia have donated 10% of their profit to causes that are aiding the treatment of Corona sufferers. This is a large part of their profit margin, yet they have promised to continue to do so until a viable cure is found and distributed nationwide. They have been donating to charities in need since April last year and since then there have been hundreds of reports from charities that they have worked with, thanking them for their generous donations.
Skims is Kim Kardashian’s own clothing line and, much like Alice and Oliva, the brand has been making big steps to help with the current pandemic. The brand has pledged 20% of all profits made from its products to be donated to underfunded hospitals and other smaller health organizations. Skims promises that even after the strain of the pandemic decreases, they will continue to donate profits as they feel that the health care sector, in general, is underfunded and in need of additional funds. They hope that their donations will encourage other brands to take some pressure off of the already strained health sector.
Everyone has heard of Tom Ford and the vast amount of money that they have donated to charity is no secret. The brand has been giving back to its community for over a decade, sponsoring several causes and supporting various charities. Even before the start of the pandemic, Tom Ford was donating to dozens of charities that supported medicare. Not only does the brand donate to various charities, but they also host events to spread the importance of the medical sector and also promote new medical findings. Just last year they hosted an event that discussed the advantages in choosing microcannulas over traditional needles with the hope that more medical centers will use them as part of their practices, due to the substantial cost difference between the two.
Michael Kors has been donating to varying medical charities for a number of years due to his own experiences with his mother’s deteriorating health. The brand has donated thousands of dollars to charities specializing in the treatment of diabetes and other long term health conditions. During Michael Kors runway shows, attendees are expected to donate to various charities that Kors represents and there are often raffles that give all the proceeds to these charities.